Graphical support elements. They come in all shapes, sizes, and purposes—but never without a reason. It might be a secondary lockup, a playful GIF for social, a graphic for a tee, or a one-off idea that sparks something bigger. Sometimes it’s a small detail; sometimes it becomes the heartbeat of a brand system. Whatever the form, when thoughtfully crafted, these elements elevate the brand experience—and often become the parts people remember most.