Engineering a Global Brand Transition for Walter P Moore.
The renowned multi-national, 85-year young engineering firm behind the Astrodome—and likely your favorite sports stadium—was preparing for a major leadership transition. They brought in my firm to craft a new brand and messaging platform that would unify employees, reassure clients, and set the tone for the next chapter. It was high-stakes, high-visibility work. I was involved in every aspect of what you see below, guiding it from start to global rollout.
Work I Led:
• Research & Discovery
• Strategy, Brand Thematic & Messaging
• Campaign Design & Visual Identity
• Photo & Video Planning, Shooting & Production
• Campaign Microsite
• Environmental Graphics / Interior Branding
• Poster Series with Augmented Reality
• Coordinated Global Launch across 22 Offices
• CEO Transition Messaging
• CEO Social Channels: Design, Writing & Pre-Launch Prep
• Announcement Speeches for Outgoing & Incoming CEOs
• Corporate Direct Mail to Top 1,000 Clients
• PR Placement in Industry Publications
• Branded Campaign Swag
Our Research & Discovery unveiled—for the People of Walter P Moore, the Challenge is the Reward.
We spent time interviewing leadership and staff—engaging each office and interviewing key stakeholders, learning their “why” and what makes WPM special. We distilled our Findings and with this insight, crafted the overarching messaging platform “Driven by the Challenge” to authentically capture the overwhelming sentiment we heard. This quickly evolved into a full-fledged branding campaign, and the clients were so behind it they updated their core values to reflect our new positioning.
Watch the Campaign Kickoff Video:
Campaign Microsite
