WHR Architects was a nationally-renowned, leading architectural firm with the most designed square footage in the world’s largest medical center—the Texas Medical Center (TMC). The firm I led was brought in to strengthen their brand and craft their narrative, staking their place as the top firm in the TMC. Other high-profile firms with healthcare practices were trying to encroach on their territory and steal clients. I led the campaign across research & discovery, messaging, brand design, website redesign, a niche microsite (healthcarearchitecture.com) and advertising campaigns designed for the TMC Pulse–the venerable publication distributed throughout the TMC. WHR was eventually merged with EYP Architects, who was acquired by Page/ Architects.

Work I Led:
• Research & Discovery
• Strategy, Brand Thematic & Messaging
• Campaign Design & Visual Identity
• Photo & Video Planning, Shooting & Production
• Ideation & Build of HealthcareArchitecture.com Campaign Microsite
• New Business Pursuit Materials
• Transition Messaging & Narrative for the acquiring Firm