Perched on the edge of the Caribbean in San Pedro, Ambergris Caye, Belize, The Phoenix Resort offers stunning oceanfront views, impeccable accommodations, and upscale amenities—yet its brand identity remained hadn’t been updated to match. Our mission was to create a brand experience that reflected the resort’s true character: relaxed yet refined, casually elegant, and effortlessly beautiful, with just the right amount of island soul. From the tone of voice to the visual language, every touchpoint was reimagined to meet the level of the destination itself.

Work included:
• Research & Discovery
• Concept & Design
• Logo & Brand Identity Guidelines
• Website Design & Custom Development (two sites over 5 years)