Museum-Worthy Work Curated for a Natural Science Museum.
What started with the Houston Museum of Natural Science Store as a digital campaign for Mother’s Day, has turned into a plethora of projects over several years.
Work included:
• Research & Discovery
• Strategy, Messaging & Brand Manifesto
• Store Sales Strategy Meetings
• Store Merchandise Research, Sourcing & Design
• Logo / Identity Design & Brand Guidelines
• Art Direction – Illustrations & Photography
• Catalog Design
• Stationery Design
• Photo Planning & Production
• Campaign Strategy, Media Planning
• Digital Media / Social Assets
• Social Media Ambassador Coordination / Content
• Campaign & Digital Analytics
• Website Design / Development
• Campaign Design & Visual Identity
• Wayfinding / Signage Design Consultation
• Environmental Graphics / Interior Branding
• Campaign Branded Swag
Museum Illustration Series
Custom woodcut illustrations by the legendary Steven Noble anchor the timelessness of the Museum Identity, while the modular approach of using the butterfly or triceratops logos keeps it fresh.
To further establish brand consistency across all touchpoints—an illustration series was created to represent different halls and areas of interest within the museum.
Brand Guidelines (condensed)
Logo Animations for Video, Socials and Web
ELEMENTS Catalogs
Created for the Museum Store, the ELEMENTS catalog series was born from a simple idea: products are more meaningful when you know the story behind them. Many of their featured artisans work with natural materials sourced from around the world—so we proposed a storytelling-first approach that would spotlight the makers, their processes, and the origins of their work, with product promotion as a natural outcome. The result is a catalog that feels more like a keepsake: something members and customers can sit down with, learn from, and connect to.
I led the creative development from concept through production, including interviews with the artisans, story writing, art direction, original photography, and catalog design. We start with a blank page each season—producing both quarterly editions and a Holiday catalog that includes a fully art-directed gift guide. From strategy to print delivery, these are full-scale editorial projects I’m proud to help bring to life.
Wayfinding and Exhibit Signage Design
Packaging Design Concepts
“I sOOOOOOOO LOVE THIS!!!!!! You guys just so hit it out if the ballpark on this project! Just awesome, I can't stop flipping through it! :). So excited!! Thank you!!
Latha Thomas, SVP, Marketing & Retail,
Houston Museum of Natural Science
“We got feedback from a previous chairman of the board as well as a current trustee and major donor – she thought it looks fabulous! :) Sweet!!”
“I shared it with the leadership team here. Everyone was just blown away!! So awesome!! Thank you for everything you have done with this – it is truly awesome!”
Photography Art Direction, Styling and Retouching
Website Redesign
A holistic approach was needed for a refresh of the Museum Store website—including reviewing Sales Data, Analytics, Inventory, UI & UX, Nav & Footer Structure, Typography Styles, Item Photography Styling and more. Template designs for luxury jewelry designers below.
PHOTOGRAPHY ART DIRECTION, STYLING & RETOUCHING
STORE SALES GROWTH STRATEGY
Tthe Museum Store came to us looking to help build a 5-Year Sales Growth Strategy, both for their emerging E-comm store as well as their in-museum store. They had set a Sales Goal for the 5-Year plan and asked us to develop the strategy on how to achieve it.
