Mahindra Tractors & UTVs North America is a client I worked with for over 15 years at two different agencies. What started as being their digital agency of record turned into a long ride of some incredible projects, campaigns, model launches and more. My firm survived the turnover of four Presidents and 5 CMOs and helped Mahindra elevate from an unknown tractor brand entering the U.S., to a top 3 player behind Deere & Kubota—growing from ~200 dealers to over 500 across North America. The list of special projects, campaigns and product launches, to dealer support is too long to list, and spans across every medium imaginable. A couple highlights include inventing the ‘Women in Ag’ Scholarship Program, when asked to develop a campaign targeting women. And we were doing influencer marketing before it was even a thing—finding a farmer with a Mahindra, developing a blog called “Life of a Farm”, and letting him post about his experiences… sometimes involving work on the farm with his Mahindra, but other times telling the story of his life and family.

Campaign components included:
• Strategy, Brand Thematic & Messaging
• Campaign Design & Visual Identity
• Photo & Video Planning, Shooting & Production
• Website
• Print & Outdoor Campaign
• Extension and Transition into Texas Mahindra Dealers Campaign
• Mahindra Racing Team—handling all sponsorship and activation
• CBR (Championship Bull Riding)—handled activation
• Event Tradeshow Booth Design and Extensions