
A Campaign to Heal Growing Minds for DePelchin Children’s Center.
Heal Young Minds was one of the most meaningful campaigns I’ve had the privilege to lead. Created for DePelchin Children’s Center, it aimed to make childhood mental health visible—an “invisible illness” too often ignored. With 1 in 5 kids struggling, our goal was clear: raise awareness, erase stigma, and spark conversation.
Inspired by cultural disruptors like the Livestrong bracelet, we created our own symbol: a band-aid on the forehead. Visibly simple, quietly powerful—it started conversations everywhere. We launched a microsite, coordinated a citywide initiative, and got May 16th proclaimed as Children’s Mental Health Houston Day. Houstonia Magazine gave us their first-ever barn door cover, and CultureMap allowed us their first-ever full digital takeover, complete with band-aid over their logo. Requests for band-aids flooded in—from individuals, organizations, and even Starbucks around town got involved.
We ran out of band-aids before the day arrived. But the impact was undeniable. Real stories poured in, and a community conversation had finally begun.
Work included:
• Research & Discovery
• Strategy, Brand Thematic & Messaging
• Campaign Design & Visual Identity
• Band-Aid Production
• Media Plan & Placement
• Microsite Design & Development
• Social Media Content & Seeding
• Grassroots Distribution
• Environmental Graphics / Signage
• Custom Art Van for Houston Orange Show



















CLEARLY THE CAMPAIGN MADE AN IMPACT. TESTIMONIALS VIA THE MICROSITE: