After helping Mahindra Tractors establish itself as a brand name in the U.S. for years — the next challenge was positioning and launching their line of UTVs.

The campaign would include all channels, and leverage the tough, durable brand recognition my agency helped them become known for in the tractor industry. The first launch was the Mahindra mPact and the second model was the Mahindra Retriever—which we helped name.

Campaign included:
• Strategy, Brand Thematic & Messaging
• Campaign Design & Visual Identity
• Photo & Video Planning, Shooting & Production
• Web Content
• Digital Campaign – Design, Media Planning & Placement
• RFD TV Partnership Ideation/Activation
• UTV Model Decal Design