Guerrilla-style outdoor posters for End Hunger Network—posted in parking lots or around trees or sign poles around Houston’s prevalent affluent neighborhoods. The thought was, these people aren’t intentionally not giving,.. they just don’t think about it They have busy schedules. Below are the selected headlines that I wrote for the campaign, as well as art direction. The campaign worked, and the client reported that it reduced shelter visits from 750,000 people annually to 580,000.
Work included:
• Research & Strategy
• Campaign Design, Messaging & Visual Identity
• Communication Vehicles and Media Ideas
• Poster Design, Production and Guerrilla Placement
• Invitation Design & Photography
750,000 Hungry Houstonians minus 170,000 = Progress.
Grocery Store Floor Vinyls
Placed at entrances of participating Houston grocery stores, we boldly captured the attention of shoppers as they got started to keep us top of mind. So—they could pick up a few extra items to drop in the red barrel (also located at entrances/exits) –or– the checkout aisle end caps held branded brown paper bags full of non-perishable items, for shoppers to easily grab and add to their cart for checkout.
