A World-Class Rebrand for the World’s Finest Rimfire Rifles and Pistols.
Everything you see here—every word, image, and touchpoint—was built from the ground up by our team. Well, everything except for the ‘VC’ swoosh logo. This was a full rebrand: strategy, storytelling, design, content, and execution. The result? A dramatic rise in sales, a huge surge in social following, and, perhaps most notably, a shift in industry perception. Suddenly, people took notice. Their builds—exceptionally high-quality—started earning the respect they’d long deserved from industry insiders, commentators and fringe enthusiasts alike.
Work Included:
• Research & Discovery
• Brand Strategy, Tagline, Thematics & Messaging
• Identity Design (including custom circular badge)
• Location Scouting, Photo/Video Planning, Shooting & Production
• Website Design
• Social Media Ambassador Program & Content
• Tradeshow Booth Design & Production Oversight
• HTML Email Campaigns
• Campaign Design & Visual Identity
• Exterior Signage
• Branded Merchandise, Packaging, Swag
Alternative Catalog Concepts
Volquartsen Brand Anthem Video
Volquartsen SHOT Show Booth Design
Line forming for Dana Loesch appearance, photo op and book signing.
(L) Dana Loesch, radio & TV host, author of three books, former spokesperson for the NRA, and regular guest on FOX News, CNN, et al.
(R) Katie Pavlich, Fox News contributor, editor of Townhall.com, author, blogger and podcaster.
My team handled planning, coordination, initial ambassador negotiations and ongoing social content oversight for all ambassadors.
‘V bar’ custom concept & design to encourage interaction at trade shows and host brand ambassadors that we brought into the team.
‘V’ bar also doubles as a unique pistol display holder for visitors to interact with.
A Custom Drink to Celebrate a new Custom Firearm
We came up with a drink to launch a new 22 Mag pistol and make proper use of the ‘V bar’ design. It includes rye whiskey distilled in Volquartsen’s hometown of Carroll, IA—and the name 22 Hawkeye combines the new pistol caliber and honors the Iowa Hawkeyes. Special guests were invited to come back after show hours, enjoy a drink and talk guns while the rush hour traffic crowd filed out like sardines. We photographed the tabletop bottle/drink shot in-house, with the campfire shot from our Wyoming photoshoot projected on a big monitor in the background. *Note: you may find an ingredient nod to Tangelo (my firm) in here.
HTML Email Campaign Design with content from Ambassadors and announcing SHOT Show appearance.
Brand Ambassadors
Brand Ambassadors
We brought the idea to Volquartsen of having Brand Ambassadors to quickly bolster social followings, engagement and content creation in advance of new product releases and upcoming industry shows. We researched, analyzed the right fits, handled negotiations, oversaw content creation, planned photoshoots and much more with the influencers.
Scott Volquartsen, President, Volquartsen Firearms
"Comparing Q1 over the last 3 years, the second year was a 3% sales increase, but third year has been an increase of almost 22% in sales, after which most of Tangelo's work was implemented. We would recommend Tangelo to anybody looking for a full service firm. They've worked on everything from identity to print ads to brand video, media plans, digital and print to ambassador programs and complete trade shows. Their attention to detail was very impressive. They were in charge of several photo/video shoots and they paid attention to details we would've never thought of, making sure the money invested was a success. I feel like they went above and beyond on every project we worked with them on. They also brought a lot of new ideas to the table and stuff we never considered. They completely changed our brand in a very short time."