Print has always had a craft to it that I love. The tangible permanence that a website or social post can never achieve. The tactile feels of a rich, toothy stock help tell a story and give the reader an experience. The way the ink fades into paper. The salty yet rich texture of a letterpressed piece that’s natural and genuine. The subtle elegance and impact a debossed title can bring to simple words. Striking the balance between design and paper to tell a story that won’t be scrolled by in a flash—it’s a craft that still holds a proper place in a brand’s communication.